Social Media : Do Not Enter without an EXIT Plan

Social Media : Do Not Enter without an EXIT Plan …  This idea (hence, this post) was prompted by the recent but belated discovery that a connection that I had for over four decades had passed away three years ago without my knowledge.

While I was curious why his social media sites on LINKEDIN and TWITTER were void of updates for some time, little did I realize that his not being alive any longer was the reason.  Logical enough, but how would I have known without notification from someone else?  He had remarried and moved out of state and I had retired about that same time in January 2010.  Hence, while our social media links remained, they became dormant and useless.

Most of us don’t think about this reality.  We also don’t plan for others to either manage, assume control, or erase our social media or Internet footprints after we are gone.

This is of specific concern for individuals, but it rises to a different level for corporations and organizations.  In the case of my friend, his firm was and is still well- and primarily-identified on his social media sites.

Through a mutual friend, I contacted a principal still with the former firm of the deceased to find that the organization was not aware of these residual footprints for their former partner.  The firm has effected the closing of the deceased account, but I am curious how many others are so afflicted with this type of problem?

The moral of the story may be that don’t plan to have a social media ENTRY policy unless you also have an EXIT PLAN, even if that is not prompted by a death, just a change of interests.

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